The CEO Growth Challenge

The CEO Growth Challenge

 

The Cambridge Judge Business School, in partnership with Santander Bank, is launching the CEO Growth Challenge, an innovative programme which aims to dramatically enhance the performance and competitiveness of ten high potential companies in the East of England. CJBS and Santander are keen to work with ambitious teams, each committed to achieving extraordinary results.

The Cambridge Judge Business School, in partnership with Santander Bank, is launching the CEO Growth Challenge, an innovative programme which aims to dramatically enhance the performance and competitiveness of ten high potential companies in the East of England. CJBS and Santander are keen to work with ambitious teams, each committed to achieving extraordinary results.

The programme, delivered over 12 months, will develop each firm’s managerial capability by setting attainable objectives and helping them achieve these objectives through collaborative problem solving and monitoring their progress through key performance indicators.

Programme objectives

The Growth Challenge programme is designed to help you:

  • Develop and implement a growth plan for your business that will significantly accelerate the growth of your company.
  • Better understand the role of your leadership team in accelerating growth.
  • Be able to define and articulate your business’s value proposition.
  • Design a business model capable of sustaining growth.
  • Develop a ‘go-to-market’ strategy for your products and services.
  • Address ‘unique’ company specific challenges.
  • Gain exposure to peer CEOs and their businesses to challenge your own performance against these benchmarks.
  • Establish a network of contacts for both business and personal development purposes.

Programme structure

The programme will begin with an on-site diagnostic visit by a member of CJBS faculty. This faculty member will support you throughout your journey and provide a point of contact within the School.

The Growth Challenge programme will comprise six one day workshops at CJBS in combination with regular mentoring visits by Cambridge Judge faculty members.

The topics addressed by each workshop will be informed by the needs identified during the diagnostic phase of the Growth Challenge. They are likely to include:

  • Defining your current business model
  • Value innovation and shaping your value proposition
  • Marketing strategy and tactics
  • Understanding the competitive landscape
  • Developing your leadership team
  • Financing your firm

A key component of the programme will involve collaborative problem solving and learning from the experiences of other programme members.

Joining the Programme

Following informal interviews, leadership teams will be invited to join the Growth Challenge programme which will begin in December 2015.

A subsidised fee of £2500 per company will be payable to cover overhead costs.

For further information then please contact Mike Hanby on 07799 582922 or e-mail michael.hanby@santander.co.uk.