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Preparing for a business exhibition or trade show – 10 Top Tips

I recently attended the Meerkats & Avatars 2011 Media Technology exhibition where many new technology products from the East of England were showcased to the national technology press and regional journalists too. I was impressed by the quality of the stands presented and also by the professionalism of the staff from the companies involved. Most of the companies were start-up or small businesses and many of their team hadn’t even attended a business exhibition before, let alone exhibited!

Set your sights overseas

Getting your products noticed on the international marketplace can prove to be difficult but Cambs-based company AstraNet have utilised business support and worked on a strong export strategy, providing sound results.