Set your sights overseas

Set your sights overseas

 

Getting your products noticed on the international marketplace can prove to be difficult but Cambs-based company AstraNet have utilised business support and worked on a strong export strategy, providing sound results.

AstraNet Systems Ltd have been working on SJIC’s Coaching for High Growth programme and one of the key areas identified for action was a greater presence at international trade fairs.  Through encouragement from their coach David Jenkins and funding from UKTI, AstraNet were able to attend PITTCON 2011 – the world’s largest annual conference and exhibition for laboratory science – in Atlanta, USA.  Their presence there has opened up new market entries in North America, South America and Asia and offered the opportunity to make contact with prospective partners in Singapore, Malaysia, Japan and India.

What’s more, AstraNet were honoured the prestigious 2011 PITTCON Editors Choice Bronze Award for Best New Product for AstraGene, a low volume spectrophotometer for the analysis of DNA samples.

Winning such a prominent international award has provided that necessary stepping stone for AstraNet, showcasing their revolutionary products to major lab instrument companies in the global domain and the opportunity to export to target markets.   The company is now on a productive path to growth.

www.astranetsystems.com