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Business Planning, Leadership, Marketing, Recruitment

Growing your business brand

Charles Handy once said: “Organisations are as different and as varied as the nations and societies of the world. They have differing cultures – sets of values and norms and beliefs – reflected in different structures and systems. And the cultures are affected by events of the past and climates of the present.”

Business Planning, Digital Media, Marketing

How to achieve lasting growth and higher margins – Market strategy

If you haven’t stopped to think about it before, here are a handful of simple ideas that you can easily apply and that will make a difference to your chances of lasting business success.

Business Planning, Pitching

Negotiating a Happy Outcome

Does “negotiation” bring to mind a hard fought battle of the minds akin to a poker game where the winner takes all? Best avoided? If so help is at hand. After the negotiation there are consequences! If the other party thought you were intransigent, fought for too hard a deal, trampled over them from a position of strength they will get their own back. Expect attempts to renege on the deal, warranty issues, bad reviews. Don’t expect them to do business with you again in a hurry.

Business Planning, St John's Innovation Centre

Why is there so little support for small service businesses who want to innovate?

When innovation is mentioned by the government and media, they usually refer to manufacturing or high tech SMEs. But 70% of small companies are service businesses, and with only a little help, they can innovate more too. And because they can move faster, the payback from their innovation can be seen in months, rather than years. As a nation we need this growth, so why are we largely ignoring the 70% of those who could achieve it for us?

Business Planning, Marketing, St John's Innovation Centre

Businesses with a heart

According to Investec Bank, almost 80% of those in the East of England donated to charity last year, with the average total per person £176.85, compared with £186.15 per person for the UK as a whole. It also reveals that the value of people’s donations to charities in 2011 was 12% less than in 2010, so why should businesses develop charitable relationships?

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