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Business Planning, St John's Innovation Centre

Why is there so little support for small service businesses who want to innovate?

When innovation is mentioned by the government and media, they usually refer to manufacturing or high tech SMEs. But 70% of small companies are service businesses, and with only a little help, they can innovate more too. And because they can move faster, the payback from their innovation can be seen in months, rather than years. As a nation we need this growth, so why are we largely ignoring the 70% of those who could achieve it for us?

Business Planning, Marketing, St John's Innovation Centre

Businesses with a heart

According to Investec Bank, almost 80% of those in the East of England donated to charity last year, with the average total per person £176.85, compared with £186.15 per person for the UK as a whole. It also reveals that the value of people’s donations to charities in 2011 was 12% less than in 2010, so why should businesses develop charitable relationships?

Business Planning, Marketing

How to increase your rental yields by reducing your voids

With the private rental sector projected to grow to 21% by 2019 and the average age of the first time buyer at 37, there are still a lot of opportunities for new and experienced landlords to expand their portfolio. Being a professional landlord in today’s market means that you need to make sure that the assets you have make a profit now as well as in the future. The easiest way is to reduce void periods buy buying the right property. Here are my ten top tips to choosing the correct property.

Business Planning, Marketing, Media, St John's Innovation Centre

Preparing for a business exhibition or trade show – 10 Top Tips

I recently attended the Meerkats & Avatars 2011 Media Technology exhibition where many new technology products from the East of England were showcased to the national technology press and regional journalists too. I was impressed by the quality of the stands presented and also by the professionalism of the staff from the companies involved. Most of the companies were start-up or small businesses and many of their team hadn’t even attended a business exhibition before, let alone exhibited!

Business Planning, Marketing, Recruitment

Are you getting best value from your marketing communications?

Success in business in today’s increasingly digital world calls for engaging, effective PR, marketing and communications activity which in turns needs budget and resource.

But how do you do this in the most cost-effective, sustainable way if you have little or no in-house resource looking after your communications needs? Marcie Bell of The Foundry House works through the options and offers advice on avoiding common pitfalls.

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