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Ten top tips to get positive media coverage

During my career as a writer and editor in the healthcare sector, I have seen firsthand the mistakes so many healthcare companies make in their attempts to secure coverage in the media. But by following the ten golden rules outlined in this post, you can ensure that you avoid these frequent faux pas and get your product in front of the readers that matter to you.

ECOLINK workshop supports cleantech innovation

The global market for cleantech is valued at £4.3 trillion, and companies in the Greater Cambridge region are at the forefront of innovation in this area. As we approach peak oil and price of energy becomes a major driver, the market will prefer the cleantech alternatives. However, in the short term these technology companies need support.

Set your sights overseas

Getting your products noticed on the international marketplace can prove to be difficult but Cambs-based company AstraNet have utilised business support and worked on a strong export strategy, providing sound results.

The Next Mis-selling Crisis?

When any company borrows money from a main UK bank, they are likely to be approached by the Treasury sales team in order to ‘examine’ Interest Rate Hedging. The concept and structures available are important to consider. To explain the concept of hedging briefly…

Do you know how much it actually costs you to fulfil each order or service each client?

Again this week I visited a small company who have survived the recession and are relatively comfortable that they are consistently making a profit – i.e. they have money in the bank. However, when I challenged them to tell me what profit they made on individual products, they were unable to answer.

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