Cambridge start-up Undo Software heads to Santa Clara for ARM TechCon Innovation Challenge

Cambridge start-up Undo Software heads to Santa Clara for ARM TechCon Innovation Challenge

 

SJIC catches up with the Discovering Start-Ups Competition 2015 Winner, Undo Software, nominated for the ‘Best Software Product’ in the ARM TechCon Innovation Challenge.

On 21st October SJIC had a unique opportunity to attend the 6th Discovering Start-Ups Competition final in London and meet some of the UK’s hottest start-ups. David Gill, MD at St Johns Innovation Centre and Dr Soraya Jones, Entrepreneur in Residence, joined the expert Judge Panel and watched sixteen live pitches from innovative start-up companies presenting their ideas and solutions spanning Internet of Things, Fintech, Cyber Security, Health, Education & more.

DS15_David Gill and Soraya Jones

David Gill and Dr Soraya Jones at the DS15 London Final

DS15 competition final proved to be a great day for the Cambridge start-up scene with two Cambridge-based companies named among the winners, Undo Software supplier of Linux and Android reversible debugging tools and Gene Adviser, online marketplace for genetic testing and along with Converge, low-power, wireless sensor networks driving a smarter physical environment, founded by two physicists from Cambridge.

With the central idea to support innovative and ambitious companies to grow, SJIC is always interested in success stories from across the Cambridge tech cluster that resonate globally. Following the DS15 accomplishment, we managed to catch up with one of the winners, Undo Software that has been nominated for the ‘Best Software Product’ in the ARM TechCon Innovation Challenge 2015 at the Santa Clara Convention Centre and has also extended their partnership with ARM to help the growing number of companies to move their software to the 64-bit ARM®v8-A architecture.

Undo Software

Undo Software pitch at the DS15 London Final

“We are absolutely thrilled that our Live Recorder is nominated for ‘Best Software Product’ in the ARM TechCon Innovation Challenge. On the back of winning the Cambridge Wireless ‘Discovering Start-Ups 2015’ competition, this is a real honour for Undo and shows the strength of our next generation debugging technology,’ commented Dr Greg Law, Co-founder & CEO of Undo. “Awards like these are really important for start-ups to develop a foothold in an increasingly noisy world of innovation, and Undo needs readers to help them win this competition.”

The Reader’s Choice Vote Survey in the ARM TechCon 2015 Innovation Challenge is open until 11th November 2015. To vote for the most innovative product, please follow this link.