‘Alternative is going mainstream’ – Expert predictions on the investor-led crowdfunding

‘Alternative is going mainstream’ – Expert predictions on the investor-led crowdfunding

 

Enterprise Europe Network (EEN), the world’s largest business support network helping ambitious business innovate and grow internationally, was pleased to jointly deliver with CW (Cambridge Wireless) Business Special Interest Group, aimed at entrepreneurs and early stage companies who want a funding reality check. Held at St John’s Innovation Centre, ‘Let’s get real! – exploring different […]

Enterprise Europe Network (EEN), the world’s largest business support network helping ambitious business innovate and grow internationally, was pleased to jointly deliver with CW (Cambridge Wireless) Business Special Interest Group, aimed at entrepreneurs and early stage companies who want a funding reality check.

Held at St John’s Innovation Centre, ‘Let’s get real! – exploring different funding options for your early stage company’ event brought together top investment experts including Goncalo de Vasconcelos, CEO of SyndicateRoom, Matthew Scherba, Head of Global Sales and Marketing at Breed Reply, Mark Wiseman, Area Business Manager at Barclays and David Gill, MD of St John’s Innovation Centre.

Bob Driver

Robert Driver, CEO of CW (Cambridge Wireless) 

‘Collaboration is at the very core of our organisation,’ said Robert Driver, CEO of CW, Cambridge-based leading technology community that brings together nearly 400 hi-tech companies from across the globe. ‘We were pleased to work with our Business Special Interest Group Champions and the Enterprise Europe Network on this pivotal event exploring innovative funding options, especially the investor-led equity crowdfunding that provides alternative means of investing in start-ups.’

Kirsten Masson_SJIC_Enterprise Europe Network

Kirsten Masson, Enterprise Europe Network, SJIC

‘It was great to see top business insiders sharing their knowledge with ambitious businesses,’ said Kirsten Masson, expert at the Enterprise Europe Network (EEN) based at St John’s Innovation Centre. ‘The alternative finance market was worth £3.2b in 2015 and it is crucial for early stage companies to explore and understand the different funding routes to help them grow internationally.’

Goncalo de Vasconcelos of SyndicateRoom, the renowned investor-led equity crowdfunding platform, argued that ‘if you think crowdfunding is only about restaurants, think again’, and supported it by sharing success stories and opportunities now available for people to invest alongside experienced angel investors such as David Cleevely, Dr Hermann Hauser and many more.

Matthew Scherba of Breed Reply, the advanced incubator for start-ups investing in solutions involving the Internet of Things, stressed the importance of gaining early adopted customers for your products and solutions. Crowdfunding platforms such as Kickstarter and Indiegogo are a fantastic way to achieve that and learn, adapt or change the business strategy and processes if needed.

Alongside insights on the international funding scene, the speakers provided hands-on advice on exciting and motivating the team, creating connections to the markets and developing good business plans that investors actually want to see.

The event concluded with an interactive debate between the audience and speakers and the consensus was reached: crowdfunding is here to stay and will become the key part of the funding ecosystem.

Presentations from this event are now available via the St John’s Innovation Centre Resources Page and CW Resources Page.

*THIS ARTICLE WAS FIRST PUBLISHED BY BUSINESS WEEKLY